“Digital Champions” with Lee Lawrence from Brand New Day Marketing

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Lee Lawrence
Partner, Creative Director at Brand New Day Marketing
Website Address: brandnewdaymktg.com

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with Lee Lawrence from Brand New Day Marketing. To learn more, check out brandnewdaymktg.com.

What is your company Elevator pitch when talking about your company?

BND’s boutique size allows us to be nimble while executing full 360-degree digital and print marketing campaigns that result in “large scale agency” quality without all the hassle.

What is the main pain point that you solve for your customers?

Many of our customers are larger companies with decent sized budgets. They generally have a lot of last minute projects that come up but don’t have the time or budget to shop with larger agencies. We are able to fulfill their immediate needs while keeping within their budget restraints.

What is the biggest change in marketing that you see coming in the next 2 years?

I’m seeing a lot more creative uses for marketing over social media (ex: Realtors are using tik tok to showcase and market homes and getting better results than print ads.) Also, tapping into the Metaverse where companies are finding creative uses to market using Augmented and Virtual Reality.

What is one tip that you would give when it comes to digital marketing?

Be patient. Digital takes time, it doesn’t grow rapidly. It’s more of a marathon than a sprint. Also, you can’t throw little money at it expecting big results. You get what you put into it.