“Digital Champions” with Rachel Dillon from Strategus

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Rachel Dillon
Executive Vice President of Sales & Marketing at Strategus
Website Address: strategus.com

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with Rachel Dillon from Strategus. To learn more, check out strategus.com.

What is your company Elevator pitch when talking about your company?

Strategus pioneered the first programmatic CTV advertising campaigns. The Strategus Platform launches real-time automated campaigns that instantly deliver custom, audience-targeted messages to CTVs and other internet-connected devices. Strategus is an innovation leader in data-driven CTV targeting, attribution, optimization, reporting, and analysis.

What is the biggest change in marketing that you see coming in the next 2 years?

The introduction of new tech and platforms and the consolidation of many of the providers out there. We are seeing many changes specific to CTV with regard to the players within the AVOD and SVOD space – this will continue to evolve and provide unique offerings for programmatic providers.

What is one tip that you would give when it comes to digital marketing?

Be strategic about the partnerships that you forge. There are so many new offerings coming on the market daily and it’s important to be laser focused on the objectives you are trying to achieve and have reliable partners in place to bring outside expertise.

What is the main pain point that you solve for your customers?

By partnering with Strategus, advertisers gain access to a team of CTV experts. By leveraging a combination of in-house account managers and programmatic ad operations, marketers can unlock the latest in targeting, cross device delivery and reporting and analytics. CTV is complicated and our job is to handle the strategy and complexities of CTV campaign execution so that our partners can focus on growing their businesses.