“Marketing Champions” with Garrett Curry from Raygun

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Garrett Curry
Principal + Brand Strategist at Raygun
Website Address: www.raygunworkshop.com

Each week on “Marketing Champions,” our host  talks to media experts across the country.  This week our host speaks with Garrett Curry from Raygun. To learn more check out www.raygunworkshop.com.

What is the biggest change in marketing that you see coming in the next 2 years?

Trading lifeless industry jargon for the human language of the customer. Companies are slowly learning to market desired outcomes, rather than features and benefits.

What makes your company unique?

First and foremost, we focus deeply upon brand messaging. Without it, marketing and digital strategy are rudderless.