“Media Champions” with Mike Larkin from Local Partnership Joint market Solutions (LPJM Solutions)

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Mike Larkin
Founder, President & CEO at Local Partnership Joint market Solutions (LPJM Solutions)
Website Address: https://localpartnershipjointmarketsolutions.com/

Each week on “Digital Champions,” our host talks to media experts across the country.  This week our host speaks with Mike Larkin from Local Partnership Joint market Solutions (LPJM Solutions). To learn more, check out https://localpartnershipjointmarketsolutions.com.

What is the biggest change in marketing that you see coming in the next 2 years?

Video SEO. Google owns YouTube and 81% of internet users have been convinced to buy a product or service through watching a companies brand video.

Are their any trade organizations or groups that you belong to?

None yet.

What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

Outside vendors have more up to date data and have the daily experience of the marketing trends that internal CMO’s don’t know exist as far as the cutting edge World Class tools with strategies that can send their company through breakthroughs monthly, quarterly and annually.

What is one tip that you would give when it comes to media planning?

One word. Automate.

How does a media buyer stay on top of trends with media placement?

We pride ourselves with our digital ad placement, tracking, retargeting and reporting. If something goes wrong, we have the tech support and tools to add value to a campaign to make it right or refund the money.