“Digital Champions” with Scott Eddy of MrScottEddy

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On “Digital Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the digital marketing and media space. In this segment, Greg spoke with Scott Eddy of MrScottEddy.

Short company description:

This is my personal brand, under this umbrella I do social media workshops, photography, videography, public speaking, and influencer campaigns.

What was your first job in Media?: I started the first digital agency in Asia.

What is one tip that you would give when it comes to digital marketing?

One of the best tips in digital marketing is to prioritize customer experience. Tailor your content and strategy to meet the specific needs, preferences, and behaviors of your target audience. Personalization is key—use data insights to craft messages that resonate deeply with them. This builds trust and loyalty, which can significantly improve engagement, conversions, and retention rates over time. Make sure your entire digital presence, from ads to social media to your website, aligns with their journey and addresses their pain points effectively.

What percent of your advertising service offerings does traditional media buying make up?