“Media Champions” with Kimmisha Michels of En’liven Creative Agency

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On “Media Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the media space. In this segment, Greg spoke with Kimmisha Michels of En’liven Creative Agency.

Short company description:

En’liven Creative Agency, CO (ECA) is a seasoned branding, brand development and communication firm. Who focuses on building brands for longevity, growth, and sustainability. While solving communication breakdowns for government agencies. By analyzing their initiatives for articulation, relatability, visuals, message, and approach issues.

What was your first job in Media?

Working for the mortuary.

What is the biggest change in marketing that you see coming in the next 2 years?

Everyone using AI and getting the same output.

List any trade organizations or groups that you belong to, if any:

Tampa Bay Black Chamber & Titan 100 selection board

Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?

Sometimes it is hard to be objective about your business and look focus on your customer’s problems, because you are so busy trying to sell them your services. Hiring an agency brings fresh ideas, different perspectives, and innovative approaches.

What is one tip that you would give when it comes to digital marketing?

Have a strategy in place and focus on how you solve your customer’s problems.

What percent of your advertising service offerings does traditional media buying make up?