“Media Champions” with Ross Stockdale of Thunder Stock Marketing

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On “Media Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the media space. In this segment, Greg spoke with Ross Stockdale of Thunder Stock Marketing.

Short company description:

Ross Stockdale helps Small Business B2B Service Companies increase their net profit without breaking the bank in 12 months or less as their Fractional CMO. He creates and executes winning marketing strategies to increase profit and decrease time and headaches.

What was your first job in Media?

Digital Marketing Specialist.

What is the biggest change in marketing that you see coming in the next 2 years?

Generative AI adoption.

List any trade organizations or groups that you belong to, if any:


Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?

Cost, Experience, Efficiency, Expertise.
Broad marketing and business perspective.
Different goals and incentives.

What is one tip that you would give when it comes to digital marketing?

Treat marketing results with the scientific method. Perform marketing activity like an artist.

What percent of your advertising service offerings does traditional media buying make up?