Executive Highlight
Carlos Cruz
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CEO, Cruz Life Concepts
- Industry: Consulting / Coaching
Business Founded: 1995
Phone: (904) 214-5724
Email: [email protected]
Address:
14 Swimming Pen Dr.
Middleburg, FL 32068
How long have you been in your industry?30 years
Why did you choose your industry?Politics and lobbying chose me. I got the bug in High School
Who are your typical clients?Fortune 100 & 500 Executives. Trade Associations
What do you like best about being in this industry?I love helping others grow their influence to achieve their goals.
What are common problems you see?People tend to fear what they do not understand. Politics has a way of sneaking up on you. Unless you are a Rockefeller, Bush or Kennedy, politics is usually an afterthought. It becomes real when you face a fine or regulation which adversely affects your business
What advice/tips do you have for clients?Building influence is a series of habits
When is your busy season?Q1 and Q2 are the busiest
What keeps you up at night?Not evolving my brand
How do you market yourself to grow/expand your business?Social media and personal interaction.
How involved are you in the community?Volunteer to help our Children’s school and sports programs
What is your favorite not for profit or charity?St Jude, Kids with Down Syndrome
What advice would you give to someone thinking of getting into this business?Create wealth in additional silos that do not require your constant presence
What do you enjoy doing in your free time?Spending time with family. Scuba and Skiing
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