Executive Highlight
Dr Karen Sutherland
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Director, AI & Social Media Specialist | Senior Lecturer, Public Relations, Dharana Digital | University of the Sunshine Coast
- Industry: Advertising / Marketing
Business Founded: 2020
Phone: (043) 195-9510
Email: [email protected]
How long have you been in your industry?27 years
Why did you choose your industry?I love that it is constantly evolving and I thoroughly enjoy helping our clients to navigate the world of AI and digital marketing to provide value to their customers.
Who are your typical clients?We predominantly help wellness business owners, but I deliver AI and digital marketing workshops and training to a wide range of industries.
What do you like best about being in this industry?Constantly researching and learning so I can share this knowledge to help others.
What are common problems you see?The rapid rate of evolution.
What advice/tips do you have for clients?Start small and build from there.
How do you market yourself to grow/expand your business?I'm very active on social media. I deliver free webinars. I speak in person and online. I have a podcast. I aim to share knowledge wherever I can.
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