Light Touch Media Group

Industry: Advertising / Marketing

Business Size: 40+

Phone: (855) 71L-IGHT

Address:
100 S Belcher Rd. Unit 4233
Clearwater, FL 34683

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About Light Touch Media GroupWe are a a world-class, full-scale, ultra-creative Commercial Production Agency specializing in videography, animation, interactive content and design work. We also help our clients publish their creative content in order to maximize their reach with ideal customers.

What differentiates you from the competition?We are unusually hands on and excellent project managers. We also reverse engineer everything we do based on the precise, specific outcome the client is looking for. Our creative work is always a means to an end and we operate with that in mind.

What are your top selling services or products that your company offers?We offer exceptional quality for the prices we charge. We also ask clients to pay per finished, approved deliverable rather than charging hourly.

If you had one message to get across to future customers, what would it be?If you need a true partner that will help you achieve your specific goals in a way that's perfectly on brand, on message, on time and on budget, you won't find another agency who can deliver the same level of quality and care you'll receive from us.

What is the biggest marketing challenge that you will face in the upcoming year?Continuing to differentiate in a rapidly evolving marketplace, including competing with AI solutions that sound very appealing but don't actually deliver quality.

How has consumer behavior shifted in the digital age?Attention spans are ever shrinking. We’re at a point where consumer want their mind read and solutions presented that are instant and extremely user friendly.

What strategies are you using to create more authentic brand connections?Really listening and surveying the ideal customer to understand their exact current needs and ensuring the messaging (and the actual solution) cater to those.

Can you share a recent campaign that exceeded expectations?A commercial campaign we did for a water delivery service reduced their cost per customer acquisition by 173%.

How do you measure the effectiveness of your marketing initiatives?For our own agency it’s number of leads generated. For clients it varies widely depending on their needs.

What trends are shaping the future of advertising?AI is obviously top of mind. And ever more personalized and concierge service and content.

How are you integrating AI or automation into your campaigns?We’re targeting individuals with more and more personalized communication. We’re also streamlining repetitive tasks during our production process and always looking for ways to incorporate AI without compromising quality or effectiveness.

What advice would you give to aspiring marketers today?Be voracious in your appetite to learn and adapt. This is not the industry for people who want to learn something once and then do that same thing for 20 years. Change will be the only constant for the foreseeable future.

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