CoryWest Media | Barbara Rozgonyi
How has consumer behavior shifted in the digital age?Consumers now seek authentic, transparent interactions. They’re more likely to engage with brands that foster trust through PR strategies that highlight values, social responsibility, and personalized, meaningful content.
What strategies are you using to create more authentic brand connections?We combine PR, storytelling, and AI to humanize brands and create real connections. Our approach emphasizes transparent communication and thought leadership to build trust and nurture healthier customer relationships.
What advice would you give to aspiring marketers today?Master the art of authentic storytelling and PR. Embrace AI to enhance your strategies but always keep the human connection at the center. Build trust, create value, and remain adaptable to stay ahead in today’s rapidly changing marketing world.
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