Innovative Outdoor Advertising USA
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About Innovative Outdoor Advertising USAI am a media buyer specializing in out of home advertising. I work with agencies and individual clients, locally, regionally and nationally. I help customers implement a strategy that includes out of home in their marketing plans. I work with vendors' individual markets rather than having a representative from each vendor buy in all the markets for me. I am able to find the best locations for my customers at the best prices when working with reps who know their market inventory. In addition to buying out of home for my clients, I offer geofencing and attribution/footfall studies. The studies enable us to prove the effectiveness of a campaign. I can also assist with printing and install of vinyls.
What differentiates you from the competition?My working with vendors in individual markets, always searching for different out of home options to benefit my clients, keeping up with studies and stats on the effectiveness of out of home.
What is the biggest marketing challenge that you will face in the upcoming year?I would say my biggest challenge will be the possibility of a recession and clients cutting their budgets. While marketing and advertising are the last things we should cut at such a time, it is something that is considered expendable by many.
What trends are shaping the future of advertising?Digital capabilities have expanded the types of advertising that we can do. In addition to billboards, there are digital subway, rail and bus ads, bus shelters, EV charging stations and many more. We can be more creative on these new digital screens and boards.
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