CoAqua NA, Inc.

Industry: Retail

Business Size: 11-20

Phone: (904) 481-6296

Address:
5150 Palm Valley Rd., STE 408
Ponte Vedra Beach, Florida 32082

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About CoAqua NA, Inc.We sell tasty coconut water beverages.

What differentiates you from the competition?Branding and flavors.

What are your top selling services or products that your company offers?Where we source from and how we process our ingredients. We also do not use anything from concentrate in our primary lineup.

If you had one message to get across to future customers, what would it be?We now know more than ever about nutrition. Coaqua fits into a healthy balanced lifestyle.

What is the biggest marketing challenge that you will face in the upcoming year?Expanding ideas of coconut water drinking past the beach and fitness.

How are you adapting to the shift toward online shopping? Making investments in tik tok and other livestream platforms.

What strategies are you using to enhance the in-store experience? In-store marketing and DOH targeted advertising

How do you handle changing consumer demands? We have ongoing R&D and have plans to launch new flavors and discontinue flavors based on the market.

What role does data play in your retail strategy? Big – we spend a lot of resources on sales data and have people on our team who analyze it.

How do you manage supply chain challenges in retail? Careful planning and execution.

What makes your brand stand out in a crowded market? Branding and ingredients

What trends do you see shaping the future of retail? People are trying products at brick and mortar and buying volumes for convenience online.

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