Silver Stream Advisory, LLC

Industry: Consulting / Coaching

Business Size: 1-4

Phone: (774) 526-6090

Address:
14 Juniper Road
Franklin, MA 02038

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About Silver Stream Advisory, LLCThe vast majority of technology and professional services companies experience stalling revenue, declining customer satisfaction, or contracting market share at some point in time. Many have superior offerings and feel that the market is shifting out from underneath them. In a recent study, 68% of respondents stated that it was not the market - it was lack of internal clarity about their go-to-market strategy. Silver Stream Advisory provides executive level, market-facing consultation for technology and professional services companies. With decades of experience - multiple IPOs, exits, acquisitions - and the GTM OS™ we specialize in helping companies break through revenue ceilings with a proven structure and framework.

What differentiates you from the competition?I have been a CMO for exactly the kinds of companies I consult with and have supported multiple exits and IPOs. With the structured approach of the GTM OS™ I bring unmatched experience and insight earned from the battlefield.

What are your top selling services or products that your company offers?My combination of experience and tenure combined with the structured approach of the GTM OS™.

If you had one message to get across to future customers, what would it be?If your revenue is flat and getting back on a growth curve seems impossible, it is most likely your approach to go-to-market planning. Today's successful GTM motions require a coordinated cross functional approach that can be counterintuitive.

What is the biggest marketing challenge that you will face in the upcoming year?Breaking through the AI noise to provide solid, grounded business coaching and consultation that delivers results.

What is your approach to helping clients identify and solve key challenges? I proved online assessment, workshops, and masterclasses to help identify and isolate GTM problems within organizations. I use the structure GTM OS™ methodology to create plans to overcome those problems.

How do you tailor your coaching or consulting style to different industries? Each industry varies in its GTM nuances. While I change my approach based on industries, I help customers see their issues more clearly so that they can leverage their own industry expertise to create solutions.

What are the most common misconceptions about consulting? That consultants are only interested in billing for time and not vested in our clients’ success.

How do you measure the success of your client engagements? When I initiate an engagement, I engage in a conversation of how the client will determine success. They provide the KPIs and OKRs to meet and it is their determination of whether or not we have been successful, not mine.

What trends are influencing the future of consulting and coaching? The most obvious current trend is the race to leverage AI. While a valuable tool, AI obviously lacks a human element to understand critical issues like culture.

What’s the most rewarding part of your work? Helping my clients succeed.

What skills do you think are essential for future consultants or coaches? If you come from an career working as an executive, consulting requires more structure and packaging to earn your clients’ trust and business.

Sales skills and empathy are critical.

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