“Marketing Champions” with Maddy Osman from The Blogsmith

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Maddy Osman
Founder, SEO Content Strategist at The Blogsmith
Website Address: https://www.theblogsmith.com

Each week on “Marketing Champions,” our host talks to media experts across the country.  This week our host speaks with Maddy Osman from The Blogsmith. To learn more, check out https://www.theblogsmith.com

What is the biggest change in marketing that you see coming in the next 2 years?

Adaptations for doing more online vs in-person because of the pandemic. Can speak from the perspective of being an organizer for WordCamp Denver over several years – hosting the event in-person, then online in 2020.

What makes your company unique?

We are extremely data-driven in our approach to content SEO. But we’re just as concerned with protecting a brand’s unique voice and providing an excellent reading experience. We created a 20+ page style guide to help us create consistent, high-quality content.