“Marketing Champions” with Michael Pratt from Panamplify

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Michael Pratt
CEO at Panamplify
Website Address: panamplify.com

Each week on “Marketing Champions,” our host talks to media experts across the country.  This week our host speaks with Michael Pratt from Panamplify. To learn more, check out https://www.panamplify.com

What is the biggest change in marketing that you see coming in the next 2 years?

More combined marketing & sales activities by agencies for brands along with increased required integration of brand 1st party operational data

What makes your company unique?

We’re the only custom report building software solution that provides an holistic view of all marketing activities in a digestible managerial level report.

What is your biggest pain point when it comes to digital advertising?

We are a MarTech solution, not an agency. We heal pain points! (specifically, client reporting()