“Marketing Champions” with Tina Beaty from SHRM

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Tina Beaty
Vice President, Marketing at SHRM
Website Address: www.shrm.org

Each week on “Marketing Champions,” our host talks to media experts across the country.  This week our host speaks with Tina Beaty from SHRM. To learn more, check out www.shrm.org.

What is the biggest change in marketing that you see coming in the next 2 years?

Continued refinement and scale of customization and personalization of content coupled with a decrease in mass media advertising.

What is one tip that you would give when it comes to digital marketing?

Don’t be something for everyone because you will end up being nothing for no one! One CTA will not move the world to action.