“Media Champions” with Desmond Croan from Desmond Garcia

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Desmond Croan
CEO at Desmond Garcia
Website Address: desmondgarcia.com

Each week on “Media Champions”, our host talks to media experts across the country.  This week our host speaks with Bob Tripathi from Digital Sparx Marketing. To learn more, check out https://desmondgarcia.com.

What is the biggest change in marketing that you see coming in the next 2 years?

Video optimization. Moments vs. Stories.

Are their any trade organizations or groups that you belong to?


What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

I don’t work in media buying. I guess it’s specialization.

What is one tip that you would give when it comes to media planning?

Consult w/ a media planner.

How does a media buyer stay on top of trends with media placement?