“Media Champions” with Renata Merriam from Kingdom B

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Renata Merriam
Founder – CEO at Kingdom B
Website Address: KingdomB.net

Each week on “Media Champions”, our host talks to media experts across the country.  This week our host speaks with Renata Merriam from Kingdom B. To learn more, check out https://KingdomB.net

What is the biggest change in marketing that you see coming in the next 2 years?

The importance of strategic partnerships and collaborations, and of an ESG narrative that is also accountable.

Are their any trade organizations or groups that you belong to?

Marketing Group on LinkedIn. I also am part of HeyMama, Pinnacle of Excellence, Summit, and Singularity A360.

What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?

Diversity of ideas and project focus.

What is one tip that you would give when it comes to media planning?

Separate a good part of your budget to develop and support strategic partnerships with other organizations and people with aligned strategies and interests, and large community followings.

How does a media buyer stay on top of trends with media placement?

Data analytics, lots of reading and passion for the job.