Media Champions with John Visser of Darwin Digital Media

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On Media Champions, our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the media space. In this segment, Greg spoke with John Visser of Darwin Digital Media.

Short company description:

To empower businesses with innovative marketing strategies to thrive in a dynamic digital landscape.

What is your BEST service?


What is the biggest change in marketing that you see coming in the next 2 years?

Definitely AI

Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?

Organizations typically hire a marketing director who aligns with their core values and beliefs, resulting in a one-sided approach. By engaging an outside agency, they can access unbiased ideas.

What is one tip that you would give when it comes to digital marketing?

Don’t spend your hard earned dollars on the newest fad, start with a marketing strategy that is well balanced on fucus on different sources. In other word start with a needs assessment.

What percent of your advertising service offerings does traditional media buying make up?

The percentage of advertising that should consist of traditional ad buying varies depending on several factors, such as the industry, target audience, and overall marketing strategy. and could range from 20% to 50%.