On “Digital Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the digital marketing and media space. In this segment, Greg spoke with Daniel Burstein of Marketing Sherpa.
Short company description:
Marketing Sherpa published marketing case studies and marketing data, along with in-depth career conversations on the How I Made It In Marketing podcast. All of our business journalism is freely available, you don’t even have to register.
What was your first job in Media?:
Depends what you consider first job in Media. 🙂 I was a paperboy at age 9, a reporter for my local newspaper assigned to my high school’s beat at age 17, did telemarketing at age 19, and started as a copywriter at an ad agency in my first job out of challenge.
What is the biggest change in marketing that you see coming in the next 2 years?:
Artificial intelligence. Both challenge and opportunity.
List any trade organizations or groups that you belong to, if any:
AI Guild
What is one tip that you would give when it comes to digital marketing?:
Put the customer first.
