On “Media Champions,” our host, Greg Kirkham, speaks with experts and professionals from across the country operating in the media space. In this segment, Greg spoke with Marcelo Wilen of Swift Insights.
Short company description:
Swift Insights offers comprehensive Business Intelligence (BI) consulting services that cater to your unique requirements. Whether you need training for your team, report migration with an upgrade, building dynamic dashboards from scratch, or any other data/BI-related assistance, we’ve got you covered. Our award-winning trainers, expertise in Tableau, Power BI, Qlik and many other tools with a commitment to excellence ensure that you receive the best possible solutions.
What was your first job in Media?
Sales Intern at Google
What is the biggest change in marketing that you see coming in the next 2 years?
Data-based decision making and personal branding needs will grow exponentially
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?
Businesses can stand up a complete analytics environment and receive the insights they need without the bureocracy and time spent hiring data engineers and other specialists in-house. Plus, in our case, they get the best service directly from award-winning specialists, all for a fixed price.
What is one tip that you would give when it comes to digital marketing?
Personal brands are stronger than ever. I highly recommend Marketing teams to invest heavily in it, but keep these 3 vital personal branding factors in mind:
- Consistency: Maintain uniformity across all platforms with the same profile picture, bio, and handle.
- Engagement: Actively participate in discussions, respond to comments, and build relationships to stay visible.
- Authenticity: Be genuine and transparent to build trust and loyalty among your audience.
What percent of your advertising service offerings does traditional media buying make up?
0
