On a Mission with Betsy Waltrip of Selling the South Estate Sales

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Each week on On a Mission we talk to community leaders who are out to make a positive impact in the area. Today, our host Jack Sears talks with Betsy Waltrip of Selling the South Estate Sales.

I offer a one-stop shop for real estate, estate liquidation, notary services, and personal property appraisals. As an advocate for seniors with the Community of Elderly Affairs, I provide personalized, hands-on support, guiding clients through every step of property transactions and estate management with expertise and care.


How do you define success?

I define success as helping my clients achieve their goals with ease and confidence, while providing exceptional service. It’s about making meaningful connections, delivering results that exceed expectations, and knowing that I’ve positively impacted my clients’ lives—especially seniors who may need extra guidance and support.


What’s your favorite way to get involved in the community?

Volunteer with senior organizations, host educational workshops, support local charities, join community boards, and offer pro bono services to those in need.


What are your biggest goals in the next 12 Months for your business?


Expand Community Engagement: Increase community involvement by hosting at least four workshops or seminars focused on real estate and senior advocacy.

Grow Client Base: Aim to increase your client base by 20% through targeted marketing strategies and networking within local senior organizations.

Enhance Online Presence: Revamp your website and social media platforms to attract more clients, focusing on content that addresses the needs of seniors and their families.

Build Referral Network: Establish partnerships with at least five local businesses or organizations that cater to seniors to create a referral network.

Continued Education: Complete at least two professional development courses related to real estate trends, senior advocacy, or estate planning to enhance your knowledge and skills.

Increase Sales Volume: Set a specific sales target, such as achieving a certain number of property transactions or sales revenue.

Launch a Community Newsletter: Start a quarterly newsletter to provide valuable resources and updates to your clients and community about real estate and senior services.
Develop a Mentorship Program: Create a mentorship initiative for aspiring real estate agents or those interested in working with seniors, offering guidance and support.