“Raising the Bar” is a riveting legal showcase where our host attorney shines a spotlight on remarkable legal minds making a difference in our community. Each episode unveils the inspiring stories of attorneys pushing boundaries, fighting for justice, and championing causes that uplift society. Get ready to be inspired as we elevate the voices of those who are truly raising the bar in the legal world. Today our host, Morgan Yonge spoke with Joe Annotti of TRC Companies
Joe Annotti
Senior Vice President, Incentives at TRC Companies
Website Address: https://www.trccompanies.com/markets/transportation/clean-transportation/
Short company description:
With a legacy spanning over three decades, TRC is driving transformative change within the transportation landscape. We work with businesses, utilities, government and communities to deliver comprehensive solutions for clean fleet and sustainable fuel projects, programs and policies.
What is your pain point when it comes to solving innovation problems?
‘
What is the most important lesson you’ve learned over your career?
A relationship with mutual trust can weather any storm.
What nonprofit do you have a heart for and how do you support it?
NamaStay Sober – Board Member
What’s your favorite way to get involved in the community?
Creating engagement opportunities to spread awareness and support
If you could be remembered for one thing, what would it be?
A wicked drum solo
Tell me a time you failed forward and what you learned from the experience
In the late 2010s, I had a business idea to manufacture facemasks that could be branded – think along the lines of protests, marketing materials, medical companies, etc. We built a business model, had funding established and partnerships lined up, but didn’t end up moving forward as I was too busy at my current job. A few years later, COVID happened of course, which would have proven a major boon to a facemask manufacturing company!
What are your biggest obstacles and barriers to success?
The biggest obstacle / barrier will always be how connecting priorities with means. Companies will always have a different set of priorities – financial, environmental, social, or some combination thereof. Our company seeks to work with our clients to understand those motivations, and then figure out the means of achieving those priorities via incentives and partnerships. It’s no easy feat, but it serves as the cornerstone for our business.
What is the proudest moment of your leadership career?
Standing in an airport terminal, I was able to show my kids all the different zero emission ground support equipment that I helped an airline secure via our grant writing services.
With the rise of short-form video platforms, how do you decide the right format for specific audiences?
What’s The Biggest Challenge you are facing in your business or industry?
How do you see your field evolving in the next 3-5 years
Who in your industry do you see as a trend setter and why
The Daily News Network, Buzz Tv News, and DAILYBIZBRIEF highlight business professionals, nonprofits, veterans and community leaders on over 40 TV Segments including The Horse’s Mouth, Legacy of Leaders TV, Veterans Buzz TV, Finding Your Frequency, and Buzzworthy Businesses.
Teal, The Agency, powered by Client Focused Media, offers marketing agencies a full-service white-label solution to scale their services without the cost or complexity of building large in-house teams. Tailored for small and medium-sized agencies, Teal specializes in relationship-driven lead generation, advanced CRM workflows for personalized client engagement, and end-to-end project fulfillment. With powerful integrations like HighLevel, Stripe, and Zapier, Teal simplifies your operations while optimizing efficiency—saving you valuable time and resources. While other tools on the market like Vendasta, RocketDriver, and DashClicks, may require contracts, Teal provides flexible, no-contract pricing, giving you the freedom to grow on your terms. Ready to elevate your agency’s impact and efficiency? Explore how Teal can help you deliver exceptional results and better serve your clients. Apply on BeTeal.com today to start your journey toward becoming a marketing powerhouse by understanding digital marketing strategies for agencies, SEO best practices for marketing agencies and scaling a marketing agency.
