Welcome to “Brand Champions,” where we dive deep into the art and science of building unforgettable brands. Join us on Advertising Champions TV as branding gurus share their secrets to creating brand loyalty and driving impact. Discover the strategies behind iconic brand stories and learn how to stand out in a competitive marketplace. Today our host, Howard Wolpoff spoke with Vitalii Khyzhniak of Teikametrics
Vitalii Khyzhniak
Director at Teikametrics
Website Address: teikametrics.com
Short company description:
Transforming eCommerce with AI-driven growth across Amazon, Walmart, and TikTok.
Transcript:
Howard:
Welcome back to Brand Champions. I’m Howard Wolpoff, your host, and this episode is brought to you by Teal the Agency. We’re excited to have Vitalii Lesniak from Tech Metrics with us today. Vitalii, welcome to the conversation.
Vitalii:
Thank you so much. I really appreciate the invitation.
Howard:
We’re excited to have you here and to hear more about what you’re doing. Everyone shops online, and many businesses have entered the e-commerce space—but you’re helping brands drive more revenue and influence smarter purchasing decisions. How did you get involved in this work, and can you give us an overview of what you’re doing with your clients?
Vitalii:
Sure. I started by trying to solve a very common problem—how brands can succeed and attract more customers. That’s where Tech Metrics came in. We focus on using data and performance metrics to optimize omnichannel strategies for brands selling across marketplaces like Amazon, Walmart, and TikTok Shop.
A lot of what we do is tied to advertising. We collect and analyze metrics across all these platforms and then scale performance by optimizing campaigns using our AI algorithms. The goal is to understand best practices for each platform and deliver those insights directly to brands.
Howard:
That’s so important, because brands really do need help maximizing these opportunities. But many consumers start their searches directly on Amazon. How does a company differentiate itself so it stays top of mind—and ensures customers are finding them first?
Vitalii:
That’s a great question. It really comes down to brand strategy—where you invest your budget and where you expect customers to discover you. For example, TikTok Shop is a powerful top-of-funnel platform right now. It creates massive opportunities to work with hundreds or even thousands of affiliates on a weekly or monthly basis.
As a company, we show brands how all this data connects. We make sure that when someone searches on Amazon, they find and buy your product. If they search on Google, they find your website. Everything needs to work together—that’s the omnichannel approach, and AI helps us make that happen.
Howard:
That creates a huge opportunity to get in front of highly engaged users—people watching videos and interacting with content on their phones. But it also requires a lot of effort. Creating daily content is very different from producing one ad campaign that runs on TV for six months. How are companies managing that shift?
Vitalii:
You’re absolutely right. E-commerce is shifting from search-based behavior to discovery-based behavior. Instead of typing what we want into Google or Amazon, we’re discovering products on social media first. That’s a major behavioral change, and it’s not easy to implement quickly. But brands that adapt can see incredible results.
Howard:
Can you share an example of a client who’s seen real success through this approach?
Vitalii:
Absolutely. One of our clients, Elegant Comfort, is a great example. About a year ago, they had no experience with social shopping. Today, they’re generating around $1 million in monthly sales.
That growth came entirely from affiliate collaborations, promotional campaigns, and deal strategies we helped implement. The success on one platform then fuels growth on others—Amazon, their website, and beyond. Everything works together. When brands build a strong affiliate network, they essentially gain a community of supporters who help drive momentum.
Howard:
That’s powerful—especially when you’re matching brands with the right personalities and building relationships that feel authentic.
Vitalii:
Exactly. It becomes a massive data ecosystem. Brands learn what messaging works, what hooks resonate, what questions customers are asking, and how affiliates respond. That information becomes a powerful asset that can be leveraged across the entire e-commerce strategy.
Howard:
It’s incredible to hear about companies reaching milestones like a million dollars a month in sales. Vitalii, thank you so much for joining us and sharing your insights today.
Vitalii:
Thank you very much. It was a pleasure.
Howard:
And thank you to everyone watching. There are so many opportunities available—it’s not just about posting a video on TikTok. It’s about building real relationships with influencers, creating trust with their audiences, and guiding customers toward meaningful purchasing decisions.
If you’re not exploring these strategies yet, this is the year to start. Have a great rest of your day, and we’ll see you next time.
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