“The Horse’s Mouth with Tom McManus” is a unique talk show offering opinions and facts that come straight from the source. No gossip, no hearsay, no agendas; just topics straight from the Horse’s Mouth! His guests include top of the line, high profile figures in sports, news, entertainment, business and leaders in the community. He will tackle the hard subjects in society over a beer and laughs. Today our host, Tom McManus spoke with Nate Scott, Ken Brady, Gregory Milano, and Laura Turner
Transcript:
Opening
From studio three of buzz TV. It’s the Horse’s Mouth with Tom McManus.
Tom McManus
All right. Welcome me to another edition of The Horse’s Mouth here at my bar. Tommy Mac’s where everybody is welcome to have a seat. Get a chance to tell their story. Brought to our good friends at the Foodies Care organization, helping people out there in Northeast Florida and of course, the Daily News Network. Always great to have them on board as well.
Tom McManus
We’re going to talk a little life coach, and we’re going to talk a little radio sales, a little financial advisement and pet care. Yeah, I mean, can you believe we’re gonna have all these different subjects and we’re gonna bring them all together right here at the bar, and it’s going to be a great time. So let’s get into it with the panel.
Tom McManus
Nate Scott is here from life is Rich global. Hey, Nate.
Nate Scott
How you doing?
Tom McManus
First of all, thank you for your service. Tell us about it real quick and to your West Point grad. And then how long were you in the service for?
Nate Scott
Yeah. Former enlisted soldier, combat veteran, West Point grad and patrol officer, Ranger, served a total of 12. Okay, life was. Geez at 19 when I said, Lord, if you allow me to back on the worst day of my life.
Tom McManus
Nice that is great. Thank you again for your service. Tell us about what you’re doing now and tell us about life is Rich global, please?
Nate Scott
Yeah. Life is Rich was born out of that experience in combat. When I said, Lord, if you allow me to go back on the worst day of my life, life of rich means I live in fullness every day because I realize I’m Christ. Er. It’s a profound foundation built on Matthew 633, which is seeking first Kingdom, gotten all those righteousness.
Nate Scott
Okay, these things thereafter shall be added unto you. Yeah, but I and was certified a consultant, executive and business coach. Okay. I help entrepreneurs, professionals and executives to scale properly while also embracing AI with clarity and confidence.
Tom McManus
And it’s all education with that AI nowadays, right? Just making sure everyone’s got educated on what it can do for them, specifically.
Nate Scott
How to think versus what to think, just as I did, and taking soldiers into battle, knowing if I got killed on the battlefield, the mission still would have to take place. The whole aim is teaching people to understand that it’s about who they are versus what it is that they do. It’s about human beings versus human doings.
Nate Scott
Yeah. And then they came from that vantage point being able to make better decisions faster. And yeah.
Tom McManus
That transition from the military to the civilized world, that’s a challenging one.
Nate Scott
And it wasn’t for me. It wasn’t as I was always thinking about it. Okay. You see, I went very intentional. And so coming out, I knew that at some point in time I would be coming out, which meant that I started doing things such as reading, I was engaging, I was doing the things such as not being isolated.
Nate Scott
So my vocabulary, my ability to engage and actually understand the language of the civilian world. Was not something brand. Okay. And that’s really what the secret. Yeah.
Tom McManus
Well that’s about your book real quick. If you wouldn’t show it you’d show it to the camera. Yeah. There you go. Yeah.
Nate Scott
So life is rich. How to create lasting wealth again means living fullness every day realizing Christ. Er. So hey, you can Synod biblically based leadership program books on personal growth and entrepreneurship. Specifically addressing the cash flow danger. Yeah. No one is talking about the fact that 77 million baby boomers are retiring, facing a cash flow danger, and 66 out of 100 people age 65 earn less than 30,000 as a retirement.
Nate Scott
I cover leadership was the answer to cash flow danger. It happened to me. Become an entrepreneur. Choosing the right entity. Raising capital asset protection. Protect your financial privacy. Reduce your taxes. Retirement planning. Residual income. Training planning, estate planning and life is rich. And really the heart of it is about me asking, how do you want to look, how you want to feel, and how do you want to live?
Nate Scott
The last ten years of your life? Yeah, because I’m a former personal trainer. Yeah. That. Yeah. Health part. Yeah, yeah. Critical ties into what I really want to do. They impact the world, which is reduce poverty, reduce heart disease and reduce cancer.
Tom McManus
That is great Nate. Thanks for being here man. You’re you’re blushing. Appreciate that man. Big time. All right Ken Brady’s back. My friend from Excel running all the sales over there I don’t get on well I didn’t know you’re on the docket today. But I’m glad to be here. I see almost every day now. And I absolutely love being on with the girls on how much it heals.
Tom McManus
Yeah.
Ken Brady
We’re having a good time. Since you, you just won an award.
Tom McManus
Yeah, I saw that, I saw that I thought I was kind of giving it to them because I came in, you know, he said, you know.
Ken Brady
I didn’t win awards before you were there.
Nate Scott
Nothing.
Tom McManus
That is great. Well, it’s a great, great honor, no doubt. Tell us about what you do. And someone’s listening out there. Maybe looking for a career. What? Not just talk about being the GM of sales at 1010 Excel.
Ken Brady
Well, what we do, Tommy, is we build businesses, you know, up throughout the area. Yeah. Where if somebody, needs, customers, if somebody needs, employees, we take in, you know, what they would like to do where they want to take their business. And we craft, craft a plan that basically is all about branding.
Ken Brady
It’s all about telling the message. Now you can brand for long periods of time, or you can brand in spurts with extremely, focused messaging targeted. Yeah. That will basically get your point across, to get the audience that we have motivated to examine your website, which is now the showroom, or give you a call or stop it.
Ken Brady
So that’s really the core of what we do or our job is to make sure we understand what your needs are and develop a program that fulfills.
Tom McManus
Yeah, you got to have the marketing and branding, whatever it is, whatever it is. I don’t care what level we’re talking about. You gotta let people know that you’re out there, whether that’s radio, whether it’s another form of advertising or marketing or what have you, just you gotta have it.
Ken Brady
Digital is, you know, forgive the term a bit incestuous, where it’s just cocooned. If you’re not constantly telling people why, to expand your universe or drive them to your digital, you know, every, every relationship starts here, then it goes down, then it goes down. Branding is the is the, is the Samson, if you will, pushing that boulder up the hill to make sure it continues, to have you have a full funnel of prospects.
Tom McManus
So real quick, why sports radio for businesses?
Ken Brady
We are engaged. The audience that’s listening to you, Tommy. To our morning show throughout the day. They love what they’re hearing. They are absolutely engaged. They’re listening longer. It’s a community. 1010 zero family audience, calls themselves Coogan’s. Yeah. And when you have a nickname for, you know, your friend, that’s what we are. We’re everybody’s friend.
Ken Brady
That’s right. And once you have a nickname, there’s trust. There’s a community and that trust. And community leads to support.
Tom McManus
Yeah. No doubt. Great to have you back.
Ken Brady
Likewise.
Tom McManus
To be part of the family. Man, I love it, no doubt about it. Gregory Milano is here from for for tuna Advisors I guess that right. Yep. That’s right. How are you doing? Great. That’s about what you’re doing. You’re helping companies as well.
Gregory Milano
Yeah. So we help companies create more value. That’s the bottom line. For most of our, history, we’ve mostly helped very large companies, often publicly listed companies, and we give them a different framework than trying to maximize accounting measures. We have different measures that actually relate better to how stocks move in a stock market. So the idea is if you try to grow these other measures, you’re going to be more successful.
Gregory Milano
We’ve got, proven research showing that, over the years, companies embracing this kind of framework of outperform the market by on average, 7% a year. So that’s proven to work. And we have published research on that. And, our work historically has been helping large companies with a small bespoke, kind of consulting project that would last a few years and really change how they plan, how they measure, how they provide incentive compensation to really try to change people’s behavior.
Gregory Milano
But the reason I came here today was to say that we’ve got something new that’s coming. Okay. And, so it’s been bothered me for, for, for years. I mean, I’ve been doing this for over three decades that, we mostly just work with very large companies and, I’ve been trying to think about how to bring it to smaller companies for many years.
Gregory Milano
And we have a new service launching, imminently. I would say the name of it, but we’re still debating the name of it. So that’s coming, but it’s, designed to take what we’ve done over the years for large companies and make it more accessible to smaller companies, down to even companies with like, 100 employees. And so instead of having a consulting team that costs a lot of money over a long period of time, we’re developing tools to help people do it themselves.
Gregory Milano
So that includes, surveys to help them understand, where in the company are they misaligned with creating value? A lot of computer based training. So instead of having one of us run training sessions in person, you know, and all the travel costs and so forth, it can be done, much more efficiently and more consistently.
Gregory Milano
A lot of, decision tools to help people apply this framework without having to be a rocket scientist. So, you know, if you’re making a decision of make versus buy, you know, there’ll be a page that you can go to, put a few numbers in it, it’ll tell you which one is better, you know, that sort of thing.
Gregory Milano
And we’re offering this as a subscription to help companies on an ongoing basis, either, as a complete DIY where they just have all these tools available to them or, with some package of expert help to help them, you know, make sure it’s successful. So, we’re very excited about this. And, in February, we’re actually going to be looking for some companies to to beta test what we’re doing.
Gregory Milano
Okay. You know, it’s, it’s it’s, at this point, I’d call it a minimum viable product. It’s got all the features. But when we first launch it, anything that, you know, people need, that’s not in the toolkit. You know, we’ll provide, consulting included in the package just to make sure.
Tom McManus
If you need help figuring out that name, you get you and your partner. So right here at the bar will feed your beers and whatever you just figure it out. Sounds good. I think it’ll work. Tell us about your book.
Gregory Milano
Okay, well, I got, two things here. One is a book called Caring Corporate Short Termism, which explains our whole framework on how the measure works. And how you use it in planning and decision making, incentives, how to train people, and so forth. But I also brought this, which is, we’re very proud of the Journal of Applied Corporate Finance has been a place where we’ve published our research over the years, showing that what we do is better than the traditional approach.
Gregory Milano
And we’ve published so much with them that last year they published this, special issue. It says in honor of Fortune Advisors and these are all articles that we wrote. So this is over 20 years of research showing that we’ve contributed real thought leadership to the field. You know, we’re we’re really doing things that nobody else is doing.
Tom McManus
It feels like we’re all coming together here. It’s funny how it works on this show. Great to have you on the show, art. Laura Turner from Scrub Club beaches. How are you going to pet care? Well, we all love pats on the shoulder with especially dogs and cats at home. They’re part of the family. You’ve been involved in pet care for a long time though, but this is someone new, correct?
Laura Turner
Yes.
Tom McManus
Tell us about your background first.
Laura Turner
I’ve been operating here as PA pets for a while, doing a typical pet setting overnight dog setting, types of services. But now I really want to branch into more holistic care. So we’re talking dog bathing. Whether that’s in between your proper grooming appointments, just getting in there and keeping everything healthy and clean, or you take the dog to the beach and you really have fun off leash, and now we’ve got a messy dog on our hands.
Laura Turner
Or in particular, this is where my heart is is with the underdogs. You know, my buddy Phil at home is from Four Sisters and he is what I call a bull lead breed. It’s a term that I coined because, you know, we we get looks at the dog park because of his breed, you know, and, you know, dogs like him might not necessarily thrive in a typical salon environment.
Laura Turner
So I want to be a solution for a pet parent that don’t necessarily want to drag their dog to a salon with an appointment and have the whole to do of the the crate and the other dogs in the environment and the noise, the dryers and in all that I can, I offer a wide variety of solutions. I can come to your home, I can do a pop up event someplace.
Laura Turner
You can get all of your neighbors together. And I can do with the whole neighborhood. And one day, you know, there’s lots of creative solutions here. And there’s also another, opportunity for a glow up days. So brides and grooms that want their special friend at their event, I do escort services to bring the dog to their special event or gotcha days or whatnot.
Tom McManus
I know for our two because they’re outside a lot, right? The the that’s the fleas. They get affected, they let go. And then you got to get a certain shampoo and the skin gets all messed up. That’s got to be part of the package. And I think a lot of people would appreciate, Florida, you know, running around outside all the time.
Laura Turner
You could see a lot of skin allergy, skin allergies.
Tom McManus
Yeah. Exactly. Yeah.
Laura Turner
Itchiness.
Tom McManus
Yeah, yeah, yeah.
Laura Turner
So we’re here to relieve that. It’s it’s pet care.
Tom McManus
It’s family.
Laura Turner
Yes.
Tom McManus
They are our family. There’s no doubt. It’s great to have you here for sure. All right, guys, it’s been fantastic. I appreciate you guys being here. We should nothing but the best of luck as you continue to move on. I’ll see you in a couple hours, my man. All right. That’ll do it for us this time around. Check out their great profiles, this conversation, and thousands and thousands of others.
Tom McManus
Just call the Daily News network.com website and it’s all right there. So till next time, we all stay safe. Y’all be cool out there. We’ll see you right here on the horse’s mouth. Cheers.
