Executive Highlight

Alla Koresky

Founder, HeyAlla

Industry: Information Technology

Business Founded: 2023

Phone: (917) 912-9094

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How long have you been in your industry?3

Why did you choose your industry?I chose this industry because I saw how many small businesses—especially women-led ones—were overwhelmed by technology and missing out on its potential. After working in fashion and tech for over 15 years, I realized I could bridge that gap. My goal is to make AI and Web3 simple, practical, and accessible so that more entrepreneurs can save time, grow smarter, and feel empowered in this digital era.

Who are your typical clients?My typical clients are women entrepreneurs, small business owners, and creatives who are ready to modernize their operations but don’t have a tech background. They’re juggling a lot—business, family, life—and want smarter ways to grow without burning out. Whether they’re launching a brand, scaling a service, or automating behind-the-scenes tasks, they come to me for hands-on support and clear, act

What do you like best about being in this industry?What I love most is seeing that moment when something clicks—when a client realizes they can use AI or tech to solve a problem they’ve been stuck on for months. I get to empower people with tools that save them time, boost their confidence, and open new possibilities. It’s not just about tech—it’s about transformation. That impact is what drives me.

What are common problems you see?Overwhelm and confusion – Many small business owners feel intimidated by AI and tech jargon, so they avoid tools that could actually help them.One-size-fits-all solutions – Most platforms and gurus push generic strategies that don’t fit the unique needs of small, diverse businesses.Lack of hands-on support – There’s a gap between learning about AI and actually using it. People need guidance, n

What advice/tips do you have for clients?Start small – You don’t need to master everything overnight. Focus on one area where tech can save you time or money.Don’t wait to be ‘ready’ – You’ll learn by doing. The best way to understand AI is to try it with real tasks.Use your voice – Customize your tools to reflect your brand personality. AI should sound like you, not like a robot.Ask better questions – The quality of your prompts determines the quality of your results. Be clear and specific.Stay curious – Tech changes fast, but staying open to it keeps you ahead. You don’t need to know everything—just be willing to explore.

When is your busy season?Right NOW!

What keeps you up at night?Wondering if I’m doing enough to help the people I serve. I see how powerful AI and emerging tech can be for small businesses, but I also see how many are still left out because of fear, confusion, or lack of access. I think about how to reach them, support them better, and build systems that truly

How do you market yourself to grow/expand your business?I grow my business through intentional networking and community building. I host workshops, speak at local events, and connect with entrepreneurs who want real, hands-on support. I also create online spaces where people can share ideas, ask questions, and build together. My approach is rooted in relationships—offering value, showing up consistently, and creating trust. That’s how I expand my rea

How involved are you in the community?mentorship and workshops

What is your favorite not for profit or charity?I support organizations like SheFi and Women in Tech, which focus on educating and empowering women in entrepreneurship and emerging technologies. They provide access, mentorship, and community—helping women step into leadership roles in industries where we’re often underrepresented. Their work inspires my own mission every day.

What advice would you give to someone thinking of getting into this business?Start by solving a real problem you care about. Don’t wait to be an expert—learn as you go and stay curious. Focus on people, not just tech. Build trust through relationships, not just content. Most importantly, be clear on your why—it’ll keep you grounded when things get messy (because they will).

What do you enjoy doing in your free time?Yoga, Kayaking, Drawing, Swimming

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