“Business Champions” is a compelling segment of Daily Biz Brief that celebrates the achievements of everyday professionals and the investments that bring them success and fulfillment. Today our host, Chris Budihas, spoke with Kelly Yale.
Kelly Yale
CMO at Octo Strategies
Website Address: https://www.octostrategies.com/
Short company description:
Built a marketing consulting firm specializing in developing marketing strategy, customer journeys, digital and social content, and MarTech and CRM infrastructure for companies in the mortgage space.
• Advised C-level leadership of client organizations on marketing strategy, building a deep understanding of market segments, defining customer journeys, unifying brand messaging, and integrating CRM capabilities.
• Planned and executed analytics-driven content and SEO strategies for paid search (Google), social advertising campaigns, retargeting efforts, and social media curation initiatives.
What is your pain point when it comes to solving innovation problems?
‘
If your company were to win an award for excellence, what would it be for and why?
Listening to the needs of the business and curating data for its success.
How do you use feedback to accelerate your growth?
We apply what we learn every day from successes and failures.
With the rise of short-form video platforms, how do you decide the right format for specific audiences?
What’s The Biggest Challenge you are facing in your business or industry?
How do you see your field evolving in the next 3-5 years
Who in your industry do you see as a trend setter and why
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