Jackie Safran – Coldwell Banker Realty Westfield NJ

How is the current market affecting buying and selling trends?The New Jersey housing market in mid-2025 remains a seller-leaning battleground, with home prices up around 5–6% year-over-year and inventory still tight despite slight increases. While mortgage rates near 7% are slowing buyer momentum, demand remains strong in North and Central NJ, especially in desirable suburban areas. Sales volume has dipped slightly, but competitive pricing and low days-on-market keep things moving. Buyers have more room to negotiate now, but sellers still hold most of the cards—especially in well-located, high-demand towns.

What technologies are transforming the real estate experience?Tech is revolutionizing real estate with AI-powered pricing, predictive analytics, virtual tours, and mobile-first platforms that streamline everything from searching to signing. iBuyers offer instant cash deals, while drones and 3D modeling enhance listings visually. Smart contracts and blockchain speed up secure closings, and chatbots plus CRM automation keep buyers engaged 24/7.

How do you stay competitive in such a dynamic industry?To stay competitive in real estate’s fast-moving landscape, you need to embrace tech, stay hyper-local, and build genuine relationships. That means leveraging data-driven tools, automating follow-ups, mastering digital marketing, and constantly adapting to market trends—while keeping your client experience personal, responsive, and unforgettable.

What’s your approach to building long-term client relationships?Building long-term client relationships means staying authentic, proactive, and deeply invested in their goals—even after the deal closes. It’s about consistent communication, thoughtful follow-ups, and adding real value through market insights, local expertise, and genuine care that makes clients feel seen, supported, and confident to return or refer others.

How do you navigate challenges like interest rate fluctuations?Navigating interest rate fluctuations means staying informed, educating clients, and adapting strategies quickly. Whether it’s locking in rates early, exploring creative financing options, or shifting focus to more resilient market segments, the key is to stay flexible, proactive, and solution-driven to keep deals moving forward.

What makes a property stand out to buyers today?Today’s buyers are drawn to properties that feel move-in ready, energy-efficient, and well-staged—both in-person and online. Clean modern finishes, smart home features, strong curb appeal, and high-quality listing photos or virtual tours can make a home stand out fast. Bonus points for flexible spaces that support remote work and lifestyle versatility.

What advice would you give first-time homebuyers or investors?For first-time homebuyers or investors, start by getting pre-approved, knowing your budget, and researching the market deeply. Focus on location, long-term value, and potential growth—not just aesthetics. Work with a trusted agent, stay patient, and don’t let emotions overrule strategy. A smart deal beats a fast one every time.