Rate

Industry: Real Estate

Business Size: 40+

Phone: (904)572-0542

Address:
12058 San Jose Blvd Unit 402
Jacksonville, FL 32223

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About RateRate is a mortgage company who focuses on helping consumers obtain their dream of home ownership.

What differentiates you from the competition?I am not a cookie cutter representative. I focus on the now and the later to make sure the programs I offer to my borrower are what benefits them the most and tie that with some of the most advanced technologies in the market to make it efficient.

If you had one message to get across to future customers, what would it be?My goal is to change someone's life through mortgage lending. Having a conversation is free, let me help you on the journey whether it is to buy, refinance, or plan for a major life event. I'm here to help.

What is the biggest marketing challenge that you will face in the upcoming year?Rate is a large mortgage company but not as known in the Jacksonville area so being able to get the name of Rate as well as myself out effectively in the rate places is the most challenging for me.

How is the current market affecting buying and selling trends?There are homes to be bought but the news and media challenges this so people are apprehensive to buy.

What technologies are transforming the real estate experience?Our digital application streamlines many of the processes for our borrowers making it easier and faster to complete everything from preapproval to close.

How do you stay competitive in such a dynamic industry?Staying ahead of technologies available to make our internal and customer facing tech streamlined and easy to use helps quite a bit. Also, looking at what we can create that isn’t here yet to make us cutting edge. We also have a strong team dynamic to keep our motivation strong which helps us deliver top notch service.

What’s your approach to building long-term client relationships?My approach is that each client is more than just a client. They deserve focus, attention and continued service even after close. Rate also helps with this as our app provides free services like daily yoga virtual sessions and various other in app perks to add quality to their life.

How do you navigate challenges like interest rate fluctuations?I don’t view interest rate fluctuations as a challenge but with that said, I believe knowledge helps to clarify what is happening and why and once when we discuss rates, I answer any questions or feeling my borrower has with the understanding and knowledge to help ease their concerns.

What makes a property stand out to buyers today?Each person has unique wants and needs so this is a challenge but the presentation of any home should be on it’s best merits. Not all homes are perfect but to someone it will be.

What advice would you give first-time homebuyers or investors?Gather information, have a discussion on options, choices, pros and cons, programs with an experienced officer you are comfortable with before starting to look so that you are the most prepared for the journey ahead.

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