Explore the forefront of marketing strategy on Marketing Champions with Howard Wolpoff. Meet industry leaders and discover the secrets behind their most successful campaigns, from digital innovations to timeless branding principles. Today, Howard speaks with Aubrey Wallace of Dandelion Branding
Aubrey Wallace
Co-Founder & Strategist at Dandelion Branding
Website Address: https://dandelionbranding.com/
Short company description:
Dandelion Branding is a women-owned and operated agency committed to discovering and implementing sustainable marketing systems that are are more effective, easily manageable, and friendlier to the planet than typical techniques.
Our mission is to amplify the social and environmental impacts of organizations that are creating resilient, sustainable change in the world.
What is your pain point when it comes to solving innovation problems?
‘
Can you share a standout campaign you’ve worked on and what made it successful?
Dandelion, together with The GREEN Program, successfully shifted towards a brand built around travel, reduced their reliance on ads, and improved engagement across platforms.
What challenges do advertisers face today, and how do you address them?
The biggest challenge is getting attention that sticks. We’re not interested in vanity metrics or creating content for content’s sake. Our focus is to build targeted content that brings in goal-conversions
How do you balance creativity with data-driven strategies?
I use the data to create a container for creativity.
What’s the best piece of advice you’ve received in your career?
Fish where the fish are.
How do you help a brand maintain consistency across multiple channels and platforms?
We view their business as a singular whole with one voice and one set of values
Can you share a rebranding project that taught you valuable lessons about brand identity?
Rebranding the Berkeley Herbal Center (previously Ohlone)
What strategies do you use to build and maintain brand loyalty in a competitive market?
holistic thinking, remembering business goals, not getting bogged down in vanity metrics
What’s your approach to navigating a brand crisis and rebuilding trust with audiences?
Depends on the crisis, but we stay honest, own our responsibilities, and listen to what the audiences want to fix it.
With the rise of short-form video platforms, how do you decide the right format for specific audiences?
What’s The Biggest Challenge you are facing in your business or industry?
How do you see your field evolving in the next 3-5 years
Who in your industry do you see as a trend setter and why
The Daily News Network, Buzz Tv News, and DAILYBIZBRIEF highlight business professionals, nonprofits, veterans and community leaders on over 40 TV Segments including The Horse’s Mouth, Legacy of Leaders TV, Veterans Buzz TV, Finding Your Frequency, and Buzzworthy Businesses.
Teal, The Agency, powered by Client Focused Media, offers marketing agencies a full-service white-label solution to scale their services without the cost or complexity of building large in-house teams. Tailored for small and medium-sized agencies, Teal specializes in relationship-driven lead generation, advanced CRM workflows for personalized client engagement, and end-to-end project fulfillment. With powerful integrations like HighLevel, Stripe, and Zapier, Teal simplifies your operations while optimizing efficiency—saving you valuable time and resources. While other tools on the market like Vendasta, RocketDriver, and DashClicks, may require contracts, Teal provides flexible, no-contract pricing, giving you the freedom to grow on your terms. Ready to elevate your agency’s impact and efficiency? Explore how Teal can help you deliver exceptional results and better serve your clients. Apply on BeTeal.com today to start your journey toward becoming a marketing powerhouse by understanding digital marketing strategies for agencies, SEO best practices for marketing agencies and scaling a marketing agency.
