River City Home Buyers & Florida Homes Realty

Business Size: 1-4
Phone: 904-704-5815

Address:
9151 Lake Mead Ave. Ste 701
Jacksonville, fl 32256

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About River City Home Buyers & Florida Homes RealtyI actually have two businesses that kind of "interweave." I am a realtor and real estate advisor with Florida Homes Realty & Mortgage specializing in mostly residential and investment clients and also handle some commercial real estate as well. I also am the owner and CEO. of River City Home Buyers which is a real estate company focused on acquisition and sale of residential investments such as flips and rentals. I started RCHB in 2017 in wholesaling real estate and then by 2019 began doing my own flips, as well as finding an negotiating deals for investor clients, wholetailing client properties and assisting clients with their portfolio acquisitions and sales, facilitating somewhere around 600 transactions in 8 years.
What differentiates you from the competition?I have an extremely high level of work ethic and GRIT, as well as a true understanding andI can relate to a diverse span of cultures. I work well with very wealthy luxury property owners, commercial investors, and also people from the urban core.
What are your top selling services or products that your company offers?An unrelenting attitude of going the distance for clients and colleagues
If you had one message to get across to future customers, what would it be?You have endless options of who you choose to trust with your business. Buying, selling and investing in real estate is one of the most important decisions of your life. Take the time to choose wisely. Choose the right person for YOU
What is the biggest marketing challenge that you will face in the upcoming year?I think the biggest marketing challenge is standing out in a crowded space and reaching a large enough audience in your market. Getting the message out there about what you have to offer and how you add value is critical, and staying current

How is the current market affecting buying and selling trends? The last two years have definitely been the strangest market in history! Not just the fluctuation in rates but inflation of HOI and RE taxes have gotten so many buyers not able to make it through underwriting to close. Then sellers just haven’t really adjusted with the market price reductions and people aren’t used to their homes sitting on market for months without an offer!

What technologies are transforming the real estate experience? Tech has taken the real estate marketing by storm! AI and Chatgpt are incredible tools at automating marketing for agents. But you also better get on board with social media as well. And that means more than simply sharing a listing on your Facebook page lol. You need to be marketing across channels and choosing high interest topics that your target audience will find valuable and knowing how to use SEO and tech tools to show up in search engines, etc.

How do you stay competitive in such a dynamic industry? I try to take lessons and inspiration from the top performers in my industry! I use them and their content to brainstorm my content to continually bring more relevant content out in my Youtube channel, podcast, linkedin, Instagram and FB; I rotate IG posts, stories and reels, create at least 1 podcast on my youtube channel weekly, cross post to FB and Linked In and use hashtags and SEO keywords, etc.

What’s your approach to building long-term client relationships? I try to follow up regularly with clients, and share valuable tips and information, and just check in on their life!

How do you navigate challenges like interest rate fluctuations? It’s really all about educating clients and helping them understand there are more factors at play than just interest rates, and teaching them how buying at 6.3% and refinancing in a year at 4.5 will save them hundreds of thousands versus waiting a year for a 5.3 rate!

What makes a property stand out to buyers today? Buyers want the nicest home at the best price…period! First time buyers are motivated by concessions and newer structural features on a home. Mid-market buyers are usually expanding and they want a big functional / gourmet kitchen, open living spaces, and large primary suites with chic showers and tubs, and have a much more specific “must have” list as this is going to be their “forever” or ‘forever til retirement” home! Retirees are downsizing and want maintenance-free, quiet smaller affordable spaces.

What advice would you give first-time homebuyers or investors? First time buyers should get a good agent who will negotiate as many perks for you as possible, and also teach you what is critical, versus flexible and a realistic approach to a first home (inspections, features to consider, and the longterm approach. For investors, KNOW your market, understand construction, codes, etc. and work with an agent with alot of experience in investment negotiations and analyzing the deal, exit strategies, and mistakes to avoid.

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