Executive Highlight

Laura Turner

Founder and Practitioner, Scrub Club Beaches

Industry: Other

Business Founded: 2025

Phone: (508) 735-7284

Address:
100 Fairway Park Blvd., Unit 2002, Ponte Vedra Beach, FL., 32082
Ponte Vedra Beach, FL 32082

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How long have you been in your industry?I have cared for animals my entire life and have worked professionally in pet care for over a decade.

Why did you choose your industry?I choose this work because it is a return to who I have always been. Long before Scrub Club, I was the kid dragging a little red wagon around the yard, turning it into a pet taxi for my stuffed pandas. That instinct never left. It resurfaced when I adopted Phil, a misunderstood rescue who mirrored what I was fighting through. He taught me what calm and patient handling can do for a dog with stigma and for a person who has been overlooked. This is not a career pivot. It is my original blueprint.

Who are your typical clients?My typical clients are dogs who need calm, 1-on-1 care: anxious pups, rescue dogs, bullied breeds, seniors and any dog who does not thrive in high-volume salons. I specialize in meeting overwhelmed or misunderstood dogs where they are, giving them a quiet space, steady handling, and the dignity of being seen and cared for without pressure. Parents value patience, safety and emotional intelligence.

What do you like best about being in this industry?What I like about this industry is the alignment. I finally get to do the work I'm built for: quiet, 1-on-1 care that actually helps a dog feel safe. This work uses my intuition, my patience and my ability to read a nervous system. Each day feels like purpose instead of performance. Being able to set a calm pace, earn a dog's trust, and see them soften under good care is the heart of why I'm here.

What are common problems you see?I see salons rushing both dogs and staff. New bathers get videos instead of real mentoring, then are thrown straight into chaos. High volume, quotas, and upcharges get prioritized over safety, consent, and nervous systems. Anxious or "difficult" dogs are labeled the problem, when the real issue is a noisy, rushed environment with no room to breathe, learn and build trust.

What advice/tips do you have for clients?Your dog is a learner. They need a space that earns their trust, not demands it. Some dogs do well in busy salons. Some need quiet, 1-on-1 care. My work is translating what your dog is trying to say when they can't speak for themselves. I read their energy, their stress, their pauses, and I shape the experience around who they actually are. Do your research with your heart. Choose the place that matches your dog, not the marketing.

When is your busy season?Dogs have seasonal rhythms. Spring is for fresh starts and shed-outs. Summer brings sandy coats and beach day cleanups. Fall and the holidays are when parents want their pups looking and feeling good for family life. I stay busy whenever nature, weather and real life ask for a reset.

What keeps you up at night?I stay up thinking about the dogs who shut down in chaotic salons and the bathers who were taught to stay small instead of being taught well. I never want fear to shape my work. I want every dog and every human to feel safe, seen and guided in my zen-den, not controlled or rushed.

How do you market yourself to grow/expand your business?I grow my business by living the calm, one-dog-at-a-time philosophy I teach. Phil and I model steady handling, clear boundaries and real connection everywhere we go. I rely on word of mouth, community presence and honest tagging of local partners I trust. I meet dogs, people and neighborhoods where they actually are, and I let the work speak for itself.

How involved are you in the community?I show up where real life happens in Jacksonville. Phil and I explore dog-friendly events, new parks, and whatever the community is celebrating. I volunteer with JHS’s Dogs Day Out program and support Fur Sisters through fostering and helping at their beer-tent fundraisers. At Scrub Club, we "PHIL" the tub with donated pet food and supplies for families and rescues who need a little support.

What is your favorite not for profit or charity?Fur Sisters. They give the underdogs a real chance: the ones without a voice who just need a safe home, equal footing and a chance to play life. Their work (and their hustle) aligns with everything I believe in: meeting every dog where they are, providing sanctuary, matching them with the right home, and helping them thrive. Life is a journey, and everyone deserves a chance to go fetch it!

What advice would you give to someone thinking of getting into this business?Start with yourself, in your own quiet, for a bit and figure out who you actually are and how you show up with animals. Then get out into the real salons and watch what happens. Notice what feels right, what feels off and what pulls at you to fix. Follow that. This industry needs people who can listen (not hear), who can stay steady (not sleepwalk) and who aren't afraid to get their hands dirty.

What do you enjoy doing in your free time?A move to the south means new territory to explore! Phil and I love road-trips where we can explore trails, new beaches, sights, sounds, smells and foods! Phil also loves the fact that I am an avid home chef. Good-boy treats are Phil's love language!

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