OnePolaris

Industry: Information Technology

Business Size: 1-4

Phone: (978) 808-9101

Address:
14 Juniper Road
Franklin, MA 02038

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About OnePolarisOnePolaris is a specialized, AI-powered growth services firm that helps companies unlock the profit and growth they're likely leaving on the table—often 10-20%, sometimes 50% or more. Our Customer Value Engineering (CVE) discipline transforms Customer Value from a static, side-of-the-desk metric into a dynamic, go-to-market decision-support system. Using readily available data, most of which clients already have, our purpose-built ML & AI engine reveals which customers create real value, what drives it, and exactly how to act—intelligence we embed into existing workflows, partnering directly with client teams to drive action. We put clients on a transformed growth path within 90 days.

What differentiates you from the competition?No other organization pulls internal customer transaction data to understand purchase trends to predict revenue opportunities in the future.

What are your top selling services or products that your company offers?Not just the use of customer data and AI, but the ability to provide expert consultation with a team that includes a veteran tech CMO.

If you had one message to get across to future customers, what would it be?OnePolaris provides comprehensive analysis to help determine which 20% of your customers are generating 80% of your revenue and EBITDA, what they will purchase, and when. Focus your activities and budget for maximum ROI and ROIC.

What is the biggest marketing challenge that you will face in the upcoming year?Achieving scale and visibility in a market obsessed with Gen AI.

What technologies are having the biggest impact on IT right now? Gen AI and agentic AI – while they are still in their infancy, they have the potential to make the greatest impact.

What trends are driving digital transformation? Two big trends:
1) The aging and retiring of digital immigrant generations (boomer, Gen X) and the ascendancy of digital native generations (millennial, Gen Z…)
2) The speed of new technology introduction. While the pace of technology advancement has always been faster than we can absorb it, it is even faster now.

What are the key skills in demand for IT professionals today? A solid understanding of the business they support. This has been an issue for decades.

How do you stay current in such a rapidly evolving field? By focusing on the application of the technology and its business benefits.

What’s your approach to innovation and problem-solving in IT? Start by identifying the problem and its root causes first. Break the problem into smaller pieces if necessary. Then take an MVP approach and iterate rapidly.

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