Anewgo

How has consumer behavior shifted in the digital age? Consumers expect instant access to information, personalization, and continuity across devices. They research deeply online before ever engaging with a sales team and expect a seamless experience from first click to closing.

What strategies are you using to create more authentic brand connections? We focus on transparency and education. By creating helpful, data-backed content and connected experiences, we meet buyers where they are and build trust before a conversation ever starts.

Can you share a recent campaign that exceeded expectations? An education-first campaign around AI-ready marketing exceeded expectations by generating meaningful engagement and sales-ready conversations.

How do you measure the effectiveness of your marketing initiatives? We measure beyond leads: looking at engagement quality, buyer readiness, and sales impact. If marketing helps sales teams have better conversations and move buyers forward, it’s working.

What trends are shaping the future of advertising? AI-driven discovery, personalization, and transparency are reshaping advertising. Brands that structure content for AI, focus on education, and respect how consumers research will win attention and trust.

How are you integrating AI or automation into your campaigns? We integrate AI by structuring content for discovery, connecting buyer data across channels, and deploying AI Assistants to guide shoppers, answer questions, and support smarter follow-up—without replacing the human sales experience.

What advice would you give to aspiring marketers today? Rely on data, not just gut instinct. Strong marketers use insights to guide decisions, test ideas, and adapt quickly, while letting creativity bring the data to life.