Kairo Films, LLC DBA Name Sake Pictures

Industry: Advertising / Marketing

Business Size: 1-4

Phone: (904) 576-5286

Address:
629 Renne Dr N
Jacksonville, Fl 32218

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About Kairo Films, LLC DBA Name Sake PicturesWe serve businesses by building trust and connection with their target audience through the skills of video production. We use story to brand businesses better via any facet, website, social media, ads, photoshoot, etc. Our goal is not just to create fancy videos but video content that will bring them results, either through saving time, lower liability, and/or growing qualified leads.

What differentiates you from the competition?I am a small team now. I will be there in the drenches with you, even when we grow. My small team and I will be like your closest friend in helping you build the best video marketing strategy to get you results.

What are your top selling services or products that your company offers?We focus heartily on the details to bring the best product to the customer for the use of improving their workflow and/or ROI.

If you had one message to get across to future customers, what would it be?Don't think that video is "point and shoot" and just post it as is, especially when you don't have a strategy to help you leverage the benefits of using video.

What is the biggest marketing challenge that you will face in the upcoming year?Not staying consistent in my marketing and sales. Working on getting a salesperson in the team.

How has consumer behavior shifted in the digital age? They are relying more on AI, but AI is no threat to me, us.

What strategies are you using to create more authentic brand connections? We are using human behavior (neuropsychology) to allow the video to flow the way people think.

Can you share a recent campaign that exceeded expectations? One of my clients just experienced a consistent social media engagement and increase in her email listing because we are helping her create content that bring value to her audience. In fact, she may be in the process of closing a client in Daytona, because we started to post on LinkedIN for her.
My other client, a sliding door repair company, is getting a few leads per day, because of the commercials ads we designed for him to use in his funnels.

How do you measure the effectiveness of your marketing initiatives? We don’t. We use our clients’ information to help us generate case studies. This is a new process, however.

What trends are shaping the future of advertising? AI and social media individuality.

How are you integrating AI or automation into your campaigns? I use AI for script writing, and research for the content that will help us create the best script for our clients.

What advice would you give to aspiring marketers today? Learn that you are at work to bring value to your client. Life is not about you and how beautiful your videos look. If there’s no strategy and ROI for your client, your client has every obligation to see you as a commodity and not as an asset.

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