3 Pillars Marketing

Industry: Advertising / Marketing

Business Size: 1-4

Phone: 269-808-1220

Address:
559 Lincoln Rd
Otsego, I 49078

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About 3 Pillars MarketingWe are creating positive change in the world, one successful business at a time. We know there are many ways to measure wealth. Financial and material gain is only one way, pivotal for lasting change. We help visionaries create awareness and adoption of all forms of wealth with change marketing. We are partners with business owners, carving a path through the noise and bringing a message of regeneration. Profit, in the form of financial gain, comes when you focus on generating, sharing, and sustaining all the other kinds of wealth. The first questions we ask a new client: What if you could change the world? What would you do? Why? and how? It's an exciting time; new solutions are all around. We just have to remove our blinders.

What differentiates you from the competition?Our motto is "Change is the only constant." If you're not changing and a little uncomfortable, you're not growing and learning. Consumer interests change, technology changes, the world changes, we embrace change and make it an advantage.

What are your top selling services or products that your company offers?We don't just look at the obvious. Whether that's the client audience, product benefits, marketing channels, or competition. We connect dots and find patterns beyond the industry silos. Our strategies inform consumers while pre-qualifying leads.

If you had one message to get across to future customers, what would it be?Change is the only constant. Embrace it, make it your own, make it an advantage. We can help you step out of the box and see a whole new world.

What is the biggest marketing challenge that you will face in the upcoming year?Introducing regenerative agriculture and biochar to mainstream farmers, ranchers, and home gardeners in such a way that they see the benefits, long and short-term. Changing minds and behaviors that have become long-standing habits.

How has consumer behavior shifted in the digital age?I don’t know that it has. I’m a boomer and the issues that matter to me are the same issues that matter to Gen Z. We may appear to be different but when push comes to shove, it’s all about solving our problems. We all want to be happy.

Can you share a recent campaign that exceeded expectations?One of my clients is a biochar soil amendment company. We set up a content calendar that answered questions people ask and answered them in depth. The social media, web content, and video content were synchronized for all learning styles. That company went from nowhere on Google to #1 Page 1 in 4 months.

How do you measure the effectiveness of your marketing initiatives?In several ways. One, of course, is the financial ROI. A greater indication of long-term impact and behavior change is subscription to a newsletter or email. And for social media, it’s not how many followers, but how many shares. That tells me the information resonates, and it is trusted.

What trends are shaping the future of advertising?As always, consumers are calling the shots. Concerns about whether there will be a future are fueling young consumers, especially, to find environmentally friendly alternatives. Feeding these desires is leading to a lot of greenwashing. Transparency is vital going forward. Trust is going to be more difficult to gain and very easy to lose.

What advice would you give to aspiring marketers today?Go out on a limb and stand your ground. If you’ve done your homework and studied markets, then your clients are paying you to know that. Your clients can make a great product, but they aren’t great marketers, or they wouldn’t need you.

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