AshbeanPDX Marketing

Industry: Advertising / Marketing

Business Size: 1-4

Phone: 503-217-4342

Address:
PO Box 81402
Las Vegas, NV 89180

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About AshbeanPDX MarketingWe guide you through the process of creating a sustainable marketing strategy with the right set of tactics that we will execute to support your business growth. We start first with a professional and optimized website. Then we layer on email marketing, content marketing, social media, and advertising. Every client relationship is customized. We work to understand you, your business, your unique needs, and your industry. We partner with you as marketing experts and work with you, the experts in your business, so that together we can achieve predictable revenue and a growing business.

What differentiates you from the competition?I do not run a churn and burn agency. We stick long-term with our clients. We fill the void where they don't have consistent marketing support.

What are your top selling services or products that your company offers?Full-service digital marketing packages where we run and execute on your strategy – including managing your website, email marketing platform, social media, and branded collateral.

If you had one message to get across to future customers, what would it be?Marketing strategy can be stunningly simple. It comes from understanding your customers/clients, their motivations to buy (or not to buy), and reaching them with the right message, in the right place, and at the right time.

What is the biggest marketing challenge that you will face in the upcoming year?The constant changes in the market, driven by political, economic, and social factors, are beyond my control. People are more cautious with their funds, we have more DIY marketers, and trust is wearing thin in some spaces.

How has consumer behavior shifted in the digital age?There is so much to consume that I find consumers in one of two camps. They have extreme discernment and make quick decisions; they know what they need and the first thing they find that meets that need, they will buy. This only happens when they are in a good place economically and can afford to lose that cash if it doesn’t go their way. Or they are tire kickers, they will continue to do the research, they are extremely uncertain, they want to make sure they’re choosing the best possible offer, highest return on investment, and need tons of evidence–this group would rather make no decision than a bad decision.

What advice would you give to aspiring marketers today?You should adopt a growth mindset and always be learning new information about the field. Rather than chasing trends, understand where there are major shifts in consumer behavior and technology. The key to success will be testing, learning, and choosing what sticks and what can be left behind.

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