Barrie Cohen Public Relations

Industry: Public Relations

Business Size: 5-10

Phone: 303-900-7505

Address:
10177 Stephen Place
Denver, Colorado 80130

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About Barrie Cohen Public RelationsBarrie Cohen Public Relations (BCPR) is a Denver based boutique PR agency specializing in personalized media strategies, brand storytelling, and thought leadership for women-led and purpose-driven businesses. We help elevate our clients' visibility through national press, podcast appearances, and speaking opportunities. With placements in NBC's Today Show, Fortune, and Cosmopolitan, BCPR is known for its creative, relationship-first approach to PR that drives meaningful impact.

What differentiates you from the competition?We don’t take a cookie-cutter approach. At BCPR, every client receives a custom PR roadmap rooted in authentic storytelling. Our ability to blend strategic media placements with genuine relationships sets us apart.

What are your top selling services or products that your company offers?- Media Relations & National Press Placement - Podcast & YouTube Guest Pitching - Thought Leadership Development - PR Strategy + Brand Storytelling - Speaking Engagement Outreach

If you had one message to get across to future customers, what would it be?Your story deserves to be seen, heard, and celebrated. We help you share it with the world strategically, authentically, and boldly.

What is the biggest marketing challenge that you will face in the upcoming year?Our biggest challenge is scaling brand awareness while preserving the deeply personalized, high-touch service that defines our agency. As we expand our offerings, we must ensure growth doesn’t compromise the boutique feel clients value most.

What strategies do you use to manage brand reputation?We focus on consistency, transparency, and proactive storytelling. We monitor online sentiment closely and ensure our clients’ values are reflected in all communications from media pitches to social content. Building trust over time is our #1 strategy.

How do you handle crisis communication effectively?We respond quickly with a calm, solution-focused tone, gather facts before reacting, and work with the client to own the narrative rather than letting others shape it.

What role does social media play in modern PR?Social media is a direct line to the public – it’s where stories break, evolve, and live. We use it to amplify media wins, respond in real-time, build community, and humanize brands daily.

How do you tailor messaging to different audiences?We always start by understanding the audience – what they care about, where they engage, and how they speak. From there, we adjust tone, language, and platform. A message on LinkedIn for professionals won’t land the same way it would on Instagram or in a podcast.

What’s been one of your most successful PR campaigns?One standout was our campaign with MMA champion Georges St-Pierre for Hydrorevolution. We blended national media, podcast outreach, and influencer content to generate major buzz. It was high-impact because it aligned story, audience, and strategy perfectly.

How do you stay ahead in a fast-paced news cycle?We’re always listening through alerts, social trends, journalist conversations, and cultural moments. We also stay flexible, so we can pivot quickly when news breaks.

What’s your advice for those entering the PR industry?Be resourceful, stay curious, and lead with empathy. PR is about people, not just press. If you build real relationships and stay consistent, your voice (and your clients’) will be heard.

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