Bubbly Creative
Address:
130 Bishop Allen Dr 5th floor, Cambridge, MA 02139
Cambridge, MA 02139
How has consumer behavior shifted in the digital age? Consumers now value authenticity and connection over polish. They want to see real people, real results, and real stories behind the brands they choose.
What strategies are you using to create more authentic brand connections? We focus on storytelling and showcasing the humans behind every business. From client features to behind-the-scenes content, we build trust through transparency and relatability.
Can you share a recent campaign that exceeded expectations? A multi-channel campaign for a women-owned OB-GYN practice doubled their inbound patient inquiries and boosted social engagement by over 100 percent within three months.
How do you measure the effectiveness of your marketing initiatives? We track both data and sentiment—engagement rates, conversions, and SEO growth, along with client feedback and retention. Our average client tenure of 4+ years says it all.
What trends are shaping the future of advertising? Personalized storytelling, video-first content, and community-driven marketing are key. Consumers want connection and credibility more than perfection.
How are you integrating AI or automation into your campaigns? We use AI for efficiency in research and content drafting while keeping all creative direction and tone human-led. AI supports us, it doesn’t replace our voice.
What advice would you give to aspiring marketers today? Stay curious, learn to pivot fast, and lead with empathy. Marketing that connects hearts and minds will always outperform marketing built on trends alone.
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