Crucial Casting
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About Crucial CastingCrucial Casting is a casting and creative talent company that specializes in real people, unscripted talent, digital creators, and compelling brand voices. Founded by producer and casting director Jordan Wiles, Crucial Casting brings bold storytelling to life through real faces and fresh perspectives.
With a track record spanning national commercials, docu-style content, branded campaigns, and experiential marketing, we thrive at the intersection of entertainment and authenticity. Whether casting everyday people with remarkable stories, social influencers with niche followings, or spontaneous moments for hidden-camera formats, we know how to find the right people — not just any people.
What differentiates you from the competition?We have a huge nationwide network of active talent to draw from. Our work ethic is unprecedented. We also have production expertise to seamlessly transition from the casting stage to shooting and producing the talent.
What are your top selling services or products that your company offers?We understand the psychology of real people talent and who would be good on camera beyond just the look. We also offer background checks and social media screening in house.
If you had one message to get across to future customers, what would it be?We understand your needs, we know how to get it done, we offer competitive pricing and always get positive feedback from clients and talent. We always deliver on time and on budget.
What is the biggest marketing challenge that you will face in the upcoming year?Connecting with Major brands and agencies to generate new business and continue to be one of the leading companies in our field.
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