JaxTequilaLovers

Industry: Public Relations

Business Size: 1-4

Phone: 9045053830

Address:
3778 woodbriar dr
Orange park, Fl 32073

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About JaxTequilaLoversWe offer our community healthier options when it comes to tequila. Our goal is to educate and connect businesses, such as bars and restaurants, with top-quality brands. We foster relationships between businesses and brands, facilitating connections through events. Additionally, we organize charity events from time to time, whether for individuals in need or nonprofit organizations. As we age, the importance of healthier drinking choices and what we consume becomes increasingly significant. Having been a type 1 diabetic for 31 years, I have achieved my best A1c results yet. I am living proof of this journey, and we aim to share it with others, along with our services invarious establishments. We do not do this for profit, but true passion.

What differentiates you from the competition?I take one cent from any company. As I do this for pure love and passion. I have brands reaching out as I connect accounts without any payments or even being part of their business. However, a few has given some bottles to take home in exchange.

What are your top selling services or products that your company offers?Im a free agent, who does this entirely free. My time, gas, travel, etc... its all out of our own pocket.

If you had one message to get across to future customers, what would it be?Enjoy a nice drink no matter what it is. However. Understand what it is and how it could impact you. If it matters to you, then thats why I chose our slogan, "welcome to the family". We will travel this journey together.

What is the biggest marketing challenge that you will face in the upcoming year?I've really never thought about it. I make my own content whether videos, flyers, social media posts etc. I also send the business of the month, my advertisements. But I ALWAYS love to learn and strive to do so, daily.

What strategies do you use to manage brand reputation? Social media, creating content, advertisements, flyers etc.

How do you handle crisis communication effectively? Theres rally no crisis in this. There was once a brand rep was sick day prior to our event, and I called the supplier, they assigned me a new rep. Right then, I had a new relationship with the new rep.

What role does social media play in modern PR? What role you ask? It is THE role. Everything is online, social media etc these days. Algorithms, and friends or family or even strangers… they all share and spread the word via social media.

How do you tailor messaging to different audiences? I dont, I treat our members just like I would talking with a CEO, and vice versa. Professional, casual and friendly.

What’s been one of your most successful PR campaigns? Breast cancer event. 12.8.24. There was a local bartender who was back to back breast cancer victim. It was a family friend of Golden ox liquors, The Barrel Room. We held and event and all of us, Jacksonville Bourbon whiskey society and golden ox, raised $8k for the victims medical and financial problems due to the 2xs breast cancer. It was magical.

How do you stay ahead in a fast-paced news cycle? N/A

What’s your advice for those entering the PR industry? Communication, being on time whether its a phone call, in person meet, etc.. always be on time. I go by a saying, if youre early, youre on time. If youre on time, youre late. This has always kept me in line. Ontop of those, be kind, courteous, understanding, and respectful.

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