Kindred Speak

Industry: Advertising / Marketing

Business Size: 1-4

Phone: 201-835-3380

Address:
6329 Jewel Ln N
Maple Grove, MN 55311

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About Kindred SpeakMoms influence or control 85% of ALL household purchases, but without the right content strategy, many brands are missing out on sales. Sarah Panus helps busy marketers build clear content plans that reach more moms — AND other key customers — to drive more leads and sales. One-off project and ongoing retainer support for $5M+ brands based in the U.S. Every project starts with a 1-week Messaging Strategy Session to give you a CLEAR foundational messaging playbook you can use across channels. From there, Sarah can let you run with it, OR, take things off your to-do list and help develop your annual content plans.

What differentiates you from the competition?20+ yrs in B2C/B2B. I've led in-house teams for large brands, worked agency-side, and now consult independently. I'm a certified StoryBrand Coach focused on heart-to-heart storytelling—and I donate a portion of profits to fight child trafficking.

What are your top selling services or products that your company offers?I use StoryBrand strategy + 20+ yrs of experience to align teams and build smart, story-driven content plans. I blend data, intuition, and people skills—grounded in farm-girl grit and NYC edge—to help brands connect and convert.

If you had one message to get across to future customers, what would it be?If you confuse you lose. I believe you're one content plan away from the sanity and results you need to grow to the next level.

What is the biggest marketing challenge that you will face in the upcoming year?Consistent lead generation through quarters. And AI's impact on the content marketing industry as a whole as brands decide what they want to do in-house vs. outsource.

What strategies are you using to create more authentic brand connections?I blend the StoryBrand framework with my own proprietary frameworks of: The Mom Magnet Method & The FED (focus+empathy+data) Method.

How do you measure the effectiveness of your marketing initiatives?Depends on what the client needs, but first we look for clarity. Is the messaging clear enough now that everyone is excited to use across channels? Then, once content is deployed we measure what makes sense for that channel: i.e. Website = traffic lift, increase on key actions, more leads. Email = more leads, open rates, click rates. Loyalty programs = engagement rate increase, share rate, increased time spent consuming content. Customer Service = decrease call volume about x topic which is now answered by new content. etc.

How are you integrating AI or automation into your campaigns?My favorite AI hack right now is using AI to house a brand’s “Story Library”. This helps organize and store random thoughts, stories and content ideas in one place to repurpose and drive stronger engagements by using ChatGPT/AI.

What advice would you give to aspiring marketers today?Remember—you’re marketing to humans. Don’t lose the human element. Use data and tools like AI to boost efficiency, but never stop sharpening the skills that help you understand, empathize with, and truly connect with real people…because connection beats perfection every time. AND – you don’t always have to be cute and clever. Clarity wins because people will always be able to understand it. If you confuse, you lose.

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