Light Touch Media Group
How has consumer behavior shifted in the digital age?Attention spans are ever shrinking. We’re at a point where consumer want their mind read and solutions presented that are instant and extremely user friendly.
What strategies are you using to create more authentic brand connections?Really listening and surveying the ideal customer to understand their exact current needs and ensuring the messaging (and the actual solution) cater to those.
Can you share a recent campaign that exceeded expectations?A commercial campaign we did for a water delivery service reduced their cost per customer acquisition by 173%.
How do you measure the effectiveness of your marketing initiatives?For our own agency it’s number of leads generated. For clients it varies widely depending on their needs.
What trends are shaping the future of advertising?AI is obviously top of mind. And ever more personalized and concierge service and content.
How are you integrating AI or automation into your campaigns?We’re targeting individuals with more and more personalized communication. We’re also streamlining repetitive tasks during our production process and always looking for ways to incorporate AI without compromising quality or effectiveness.
What advice would you give to aspiring marketers today?Be voracious in your appetite to learn and adapt. This is not the industry for people who want to learn something once and then do that same thing for 20 years. Change will be the only constant for the foreseeable future.
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