Mavens & Moguls

Industry: Advertising / Marketing

Business Size: 21-30

Phone: (617) 876-0009

Address:
57 Orchard Street
Cambridge, MA 02140-1326

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About Mavens & MogulsMavens & Moguls is a virtual marketing department for organizations that want access to great talent on an as needed outsourced basis. We work with early stage VC-backed startups, Fortune 500 companies, nonprofit organizations and mid-emerging market firms looking for help with their communications, research, PR, branding or strategy as a seamless extension of their team. We are storytellers and content creators which is a great way to build your brand, increase your visibility more broadly, raise your profile and ultimately attract more attention/clients/customers. We help our clients find the right words and pictures to create interest for their products and services. Great stories never go out of style.

What differentiates you from the competition?Everyone in our group comes out of industry so our heads and hearts are much more aligned with our clients than a typical agency or consulting firm. Our recommendations come from having been in our clients’ seats before.

What are your top selling services or products that your company offers?Authentic interactions, the one irreplaceable human element is creativity which involves intuition, emotion, and ideas sparked from imagination not patterns and comes from shared experiences like grief, love, awe, and hope.

If you had one message to get across to future customers, what would it be?You don't exist today if you can't be found online, being invisible is a terrible strategy and if you don't brand yourself then others will brand you instead. Commodities compete on price which isn't sustainable so branding is critical now.

What is the biggest marketing challenge that you will face in the upcoming year?Juggling the speed of change with the volume of activity/noise distractions. AI tools generate robotic messages that sound generic so to stand out and break through the clutter key is to personalize thoughtful communication with humanity.

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