Oomiji

Industry: Information Technology

Business Size: 5-10

Phone: 9176081390

Address:
475 West 22nd St.
New York, NY 10011

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About OomijiOomiji is a customer insights platform that enables brands to learn "why" their customers do or believe what they do, segment them based on their perceptions, emotions, motivations, and more, and send them content that is specific to their interests and needs. The platform's goal is to enable clients to grow customer lifetime value (CLV).

What differentiates you from the competition?We can segment a brand's customers by the words and phrases that they use to describe their perceptions, motivations, emotions and more. We can segment with AI categorization, but also delve deeply into any individual's language.

What are your top selling services or products that your company offers?Our platform builds a persona around each of a brand's customers and they can be segmented by the language they use to answer questions, events they attend, ads they respond to, articles they read in client emails and measurement scores and language.

If you had one message to get across to future customers, what would it be?Everything you do and the strategy you pursue should be around improving CLV. It's not about advertising, social media, web design or other tactics if they don't build CLV and the only way to do that is to listen to your customers' needs.

What is the biggest marketing challenge that you will face in the upcoming year?Getting through the market clutter to be heard and inertia in so many company's organizations. (NOTE: regarding the majority of services offerings question below, we don't fit any of them so I picked Digital but it's not the ones you refer to.)

What technologies are having the biggest impact on IT right now? Causal AI and Agentic AI

How do you ensure cybersecurity and data protection across systems? Our software development firm covers that.

What trends are driving digital transformation? With more than 360 billion emails sent around the world every day, companies are beginning to learn that transactions don’t create relationships; relationships create transactions. That means that digital transformation has to focus on learning what the customer perceives, feels and wants and that requires a different kind of technology.

How are you managing cloud infrastructure and scalability? We built our platform to accommodate scalability.

What are the key skills in demand for IT professionals today? Good communication skills and strategic thinking are always in demand. AI requires people that understand how to write good prompts and how to tell when AI isn’t providing the best answers.

How do you stay current in such a rapidly evolving field? Read, read, read and talk to as many smart people as possible.

What’s your approach to innovation and problem-solving in IT? It’s like sailing a boat across the ocean – understanding objectives, strategy and tactics with a good knowledge of the tools available. (https://oomiji.ai/lets-take-the-confusion-out-of-strategy-and-sail-across-the-ocean/)

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