Prime Realty

How is the current market affecting buying and selling trends? There is market clarity in 2026 that we have not seen in previous years. Northeast Florida is over the tipping point. I wouldn’t say the flood gates have opened but the commercial real estate market is definitely flowing again!

What technologies are transforming the real estate experience? Ai is helpful but clunky. The quality of property photos and videos helps sell from afar. Improvements in shipping and warehousing technology have changed where we build industrial facilities. And the increased use of virtual meeting technology has influenced how professional and medical offices are designed and developed.

How do you stay competitive in such a dynamic industry? We are continually recruiting and training the best and brightest talent in our industry.

What’s your approach to building long-term client relationships? We become a long term trusted advisor to our clients by aligning their goals directly with ours.

How do you navigate challenges like interest rate fluctuations? This is where being a full service firm comes in. We’re able to deliver out of the box solutions like alternative financing sources and seller financing deal structures. As well as focusing on lease transactions and property management.

What makes a property stand out to buyers today? Future proofing through design flexibility. The more generic a structure is the more adaptive uses it can serve in the future.

What advice would you give first-time homebuyers or investors? Your first project has to be a success!!!