Red Thread X
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Phone: 737-294-2159
Email: [email protected]
Address:
5900 Balcones Drive, Suite 100
Austin, Texas 78731
About Red Thread XWe help navigate the complexity and nuance of a major tech conference like SXSW by distilling the breadth of events into a focused experience.
Our Mission: Unite Leading Thinkers from a wide range of disciplines; Provide an immersive & collective experience @SXSW; Generate Actionable Insights.
Our Philosophy: Uncover the Red Threads: We identify the key themes, trends, and technologies that will drive innovation and disruption across industries; Expose the Missing Threads: We highlight the critical topics and perspectives that are often overlooked or underrepresented, ensuring a more comprehensive understanding of the landscape; Connect the Dots: We facilitate meaningful connections and conversations among thought leaders,
What differentiates you from the competition?Our model is about providing experiences to generate ideas for individuals while also collecting, analyzing and reporting on behalf of the collective. We set conditions for individual experience but capture and return the collective output.
What are your top selling services or products that your company offers?It is a seat as a participant for SXSW in 2025. SXSW is our minimal viable product (MVP) after serving as our Proof of Concept in 2024. We are scouting and negotiating other venues for Red Thread X in 2026 as part of our expansion.
If you had one message to get across to future customers, what would it be?Events like SXSW are chaotic, but there is so much value there if you know how to find the signal in the noise. That’s where we come in, from curated agendas for every hour of every day, to unofficial content. We are sherpas for your major event.
What is the biggest marketing challenge that you will face in the upcoming year?Our business model and core product are unique around major conferences like SXSW or CES. We are not event planners nor tour guides. Rather, we enable choice and flexibility for every participant to find their path and experience.
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