Executive Highlight
Adam Canni
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CEO, Wraps Direct
- Industry: Advertising / Marketing
Business Founded: 2015
Phone: (904) 294-3659
Email: [email protected]
Address:
8725 Youngerman Court
Jacksonville, Florida 32244
How long have you been in your industry?10 years
Why did you choose your industry?The large-format print and wrap industry is unconsolidated, and there are no national companies that specialize in fleet vehicle wraps. We aspire to be the first company to fully automate the client journey.
Who are your typical clients?Vehicle Wraps: (spot decals, partial wraps, full wraps)Application: National Fleets, Local & Franchise Home Service Company Fleets, Medical Fleets, Architectural Products.(wall, window, and floor wraps, various fabric and non-electric sign products)Application: Large Commercial Facilities (schools, universities, hospitals, medical clinics, and gyms.
What do you like best about being in this industry?We have a constant variety of projects with our national platform.
What are common problems you see?The vehicle wrap industry faces several challenges, which include:1. Material Quality2. Installation Expertise3. Design Limitations4. Weather Conditions5. Regulatory Compliance
What advice/tips do you have for clients?1. Choose the Right Design2. Select a Reputable Installer3. Understand Material Options4. Plan for Installation Timing5. Follow Care Instructions
When is your busy season?2nd and 3rd quarter
What keeps you up at night?Sales and Marketing
How do you market yourself to grow/expand your business?I am active in the Southside Business Mens Club, BNI Profit Builders, Chamber of Commerce, Church Serve Team
How involved are you in the community?Community service through volunteering in various local non-profits, along with sponsoring non-profit fundraising.
What is your favorite not for profit or charity?We currently support Rethreaded, St. Johns River Keeper, Wounded Warrior, K9's for Warriors and Hunger Fight.
What advice would you give to someone thinking of getting into this business?Weigh the cost.
What do you enjoy doing in your free time?Golfing, Boating, Motorcycle Riding
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