Executive Highlight
Andrew Fox
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Founder & CEO, Foxy Digital LLC
- Industry: Advertising / Marketing
Business Founded: 2024
Phone: (323) 359-6620
Email: [email protected]
How long have you been in your industry?23 Years
Why did you choose your industry?As a kid, I always loved stories. Watching them unfold on TV or on Film, hearing them from my parents or grandparents / family or sharing them with friends, was an all encompassing experience. Not to be cheesy, but I laughed, I cried and I became emotionally attached to these stories. After attending NYU where I studied acting and directing, I moved out to Los Angeles in hopes to be the next Steven Spielberg, however the industry had other plans for me. After a strike and being out of a job, I ended up interviewing at a company called Overture. Overture was the incubator for paid search (before Google) and while I had no marketing or advertising experience, I could tell a great story and they took a chance on me. Yahoo! bought Overture and the rest is history. All of this to say that advertising and marketing is all about telling stories, getting your audience to feel something emotionally that drives them to action. I'm living my passion in different ways every day.
Who are your typical clients?My clients range from enterprise Fortune 500 to small and medium sized businesses. If you are looking to grow and want cutting edge technology to do some heavy lifting or you'd like my strategic approach to growth, you're likely a good fit. I've worked with every vertical over the last 23+ years and can help you to succeed no matter what industry you represent.
What do you like best about being in this industry?I LOVE seeing both people and organizations be successful. It's been an honor to coach, mentor and lead some of the brightest minds in the advertising space today. From the CRO at Pinterest to the head of sales at Yelp to the individual who runs all of eCommerce at Pepsi or all of advertising at Microsoft - these folks have achieved the pinicle of success and I'd like to think I had something to do with that success. I also truly enjoy seeing growth happen for organizations and helping them scale is what I know how to do extremely well. I get to find the best marketing solutions out there and help my relationships flourish with them.
What are common problems you see?I think the industry struggles with pricing transparency, integrity and proper ways to vet new technologies. I am solving these challenges with the approach I bring to each client in a custom fashion where I can be transparent and deliver what I say I'm going to deliver to achieve the desired results.
What advice/tips do you have for clients?I would advise clients to ask more questions. Agencies are designed to make money and ensuring that you are getting what you pay for is extremely important while being fair will take out some of the feelings clients have towards advertising. I'd also suggest clients look at the data to understand what's working and what's not working to have more informed discussions. Hire individuals who have expertise and coach them on making decisions that are best suited for your organization.
When is your busy season?I'm always busy - but Q4 tends to be the busiest with CPG, retail and entertainment followed by Q1 with Finance, Travel and Health / Fitness.
What keeps you up at night?I think about new ways to help my relationships every day and night. It's super important to be on the cutting edge to break through the noise and coming up with new ways to help lives in my waking dreams.
How do you market yourself to grow/expand your business?Marketing yourself isn't as easy as marketing a product or service. It's a different skillset and requires outside expertise as we are often too close to ourselves to see the big picture. LinkedIN, Podcasts, Interviews, Articles and Conferences are how I typically connect with clients and I try and meet face to face as often as possible.
How involved are you in the community?I'm on a couple of advisory boards, I participate in group discussions and round tables, I'm a part of local networking groups and I try and help people whenever and wherever I can.
What is your favorite not for profit or charity?Rare Beauty Fund / mental health
What advice would you give to someone thinking of getting into this business?Advice for entry level or career changing folks interested in what our industry accomplishes should, in my opinion, start with Account Management. AMs are the glue that hold organizations together and they provide exposure to all departments as they need to interface with everyone in order to service a client effectively.
What do you enjoy doing in your free time?In my free time, you can find me playing with my two daughters and our 3 dogs or playing tennis, going scuba diving, binging great TV and spending time with friends
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